Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand

Fall is in full swing. Halloween is a little less than two weeks away. My kids have their Halloween costumes picked out. And, I’ve had more Pumpkin Spice Lattes than I can count! But, what does this have to do with customer experience? Well, to answer that question, I need to tell a little story.Continue reading “Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand”

Target’s Commitment to Inclusive Design Hits the Mark on Engaging CX

I love Target’s Cat & Jack kids clothing, and my kids do too! There are so many cute styles to choose from, they’re durable…and they have adaptive options! In 2017, the brand introduced a selection of adaptive Cat & Jack products that are “more accommodating for all guests.” Features of the products include “jackets withContinue reading “Target’s Commitment to Inclusive Design Hits the Mark on Engaging CX”

Evolving eCommerce: How Zappos’ Adaptive Products Take Inclusive CX to the Next Level

Zappos recently announced it would begin selling single shoes and mixed size shoes on its site. Those with orthotics or the need for a single shoe are singing the company’s praises. As am I! My child has used orthotics for several years now and finding the right shoes that will fit is a challenge. WhileContinue reading “Evolving eCommerce: How Zappos’ Adaptive Products Take Inclusive CX to the Next Level”

Creating Exceptional Customer Experiences: A Case for Universal Design

“Universal design is the process of creating products/experiences that are accessible to people with a wide range of abilities, disabilities and other characteristics.” In the case of web and mobile UX, it is looking at the experiences and asking if they are simple, intuitive, flexible, require low physical effort to use, etc. It’s taking theseContinue reading “Creating Exceptional Customer Experiences: A Case for Universal Design”