Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand

Fall is in full swing. Halloween is a little less than two weeks away. My kids have their Halloween costumes picked out. And, I’ve had more Pumpkin Spice Lattes than I can count! But, what does this have to do with customer experience? Well, to answer that question, I need to tell a little story.Continue reading “Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand”

Three Numbers That Matter In Customer Experience… And They’re Not What You Think

15, 20, 26. What’s the meaning behind these numbers and why do the matter to your brand’s customer experience? Today, I’m going to dig into these numbers and we’ll discuss why your customer experience and customer service strategies have to address them. So, lets get started. 15% – The percentage of the world’s population thatContinue reading “Three Numbers That Matter In Customer Experience… And They’re Not What You Think”

The difference culture makes in defining good CX

When talking about how culture plays into quality customer experiences, I think of two key buckets. The first is your company’s culture, and the second is culture in the sense of social norms, in different geographies across the world. Today, I want to take a look at the latter. As a business, you need toContinue reading “The difference culture makes in defining good CX”

Part 1: Gaining Momentum Behind Diversity and Inclusion in Customer Experience

Last week I introduced a three part series that will look at how brands are reevaluating how they address customer experience in this rapidly changing world. As many of us are still working remote or have lower commute times due to fewer people on the road, now is the perfect opportunity to use some ofContinue reading “Part 1: Gaining Momentum Behind Diversity and Inclusion in Customer Experience”