Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand

Fall is in full swing. Halloween is a little less than two weeks away. My kids have their Halloween costumes picked out. And, I’ve had more Pumpkin Spice Lattes than I can count! But, what does this have to do with customer experience? Well, to answer that question, I need to tell a little story.Continue reading “Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand”

Creating Exceptional Customer Experiences: A Case for Universal Design

“Universal design is the process of creating products/experiences that are accessible to people with a wide range of abilities, disabilities and other characteristics.” In the case of web and mobile UX, it is looking at the experiences and asking if they are simple, intuitive, flexible, require low physical effort to use, etc. It’s taking theseContinue reading “Creating Exceptional Customer Experiences: A Case for Universal Design”