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Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand

Fall is in full swing. Halloween is a little less than two weeks away. My kids have their Halloween costumes picked out. And, I’ve had more Pumpkin Spice Lattes than I can count! But, what does this have to do with customer experience? Well, to answer that question, I need to tell a little story.Continue reading “Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand”

red and yellow stop sticker

Don’t Do It! The Number One Mistake We Make With Our Customers

I did it! I committed the number one mistake when it comes to customer experience… and I’m not proud. I ghosted YOU, my dear readers! As you may have noticed, I’ve been posting less frequently the past few months. There are a few reasons for that, but I didn’t tell you why before I stoppedContinue reading “Don’t Do It! The Number One Mistake We Make With Our Customers”

A butterfly is a great metaphor for how transforming your CX can take time to become something beautiful.

“Just Be Patient!” What We Can Learn From A Caterpillar On Our Journey To Transformational Customer Experience

You’re probably thinking, “Shelby, what the heck are you talking about?” “Why are you talking about a caterpillar in a blog about Customer Experience?” To that, I must say, “Let me explain.” There is a book my kids absolutely love called “The Very Impatient Caterpillar” by Ross Burach. The book is about this caterpillar, whoContinue reading ““Just Be Patient!” What We Can Learn From A Caterpillar On Our Journey To Transformational Customer Experience”

Collage of numbers

Three Numbers That Matter In Customer Experience… And They’re Not What You Think

15, 20, 26. What’s the meaning behind these numbers and why do the matter to your brand’s customer experience? Today, I’m going to dig into these numbers and we’ll discuss why your customer experience and customer service strategies have to address them. So, lets get started. 15% – The percentage of the world’s population thatContinue reading “Three Numbers That Matter In Customer Experience… And They’re Not What You Think”

man surfing internet on laptop

You don’t own me! The myth of email list ownership.

I’ve participated in a number of trainings lately for entrepreneurs and small businesses and have noticed many of the trainers using the phrase, “you own your email subscriber list and no one can take that away from you.” Today I’m going to share with you how the “myth of email list ownership” can be dangerousContinue reading “You don’t own me! The myth of email list ownership.”

Twinkling Holiday Lights

Winning in CX Delivery for Holiday Shopping Season 2020

We are a few short days away from the official start to the holiday season, and as with everything in 2020, its going to look a little different this year. Many states in the US are imposing new restrictions on capacity in stores, restrictions on the number of people at gatherings and encouraging people toContinue reading “Winning in CX Delivery for Holiday Shopping Season 2020”

man packing box with scotch tape

Supply Chains: Why are they so important to CX?

Before I spent much time in the customer experience space, I didn’t give much thought to how interconnected different functions within a company play a role delivering exceptional customer experiences. I mean, it was obvious that marketing and customer service played a role, but I didn’t think much about how goods and services move fromContinue reading “Supply Chains: Why are they so important to CX?”

Globe on a shelf

The difference culture makes in defining good CX

When talking about how culture plays into quality customer experiences, I think of two key buckets. The first is your company’s culture, and the second is culture in the sense of social norms, in different geographies across the world. Today, I want to take a look at the latter. As a business, you need toContinue reading “The difference culture makes in defining good CX”

Part 3: Flexible Professional Development Through Virtual Learning

While many of us have settled into working remote or having shorter commutes, the question becomes what do we do with the extra time? When stay at home orders were enacted in a number of states in March, I found online learning to be something that gave me the opportunity to expand my professional andContinue reading “Part 3: Flexible Professional Development Through Virtual Learning”

close-up image of clothing in store

Part 2: Innovation In How Brands Bring Value

In previous posts, I mentioned how small businesses were devising creative ways to stay afloat while customers were unable to visit their physical establishments during COVID lock-down. The work they did in the early days of lock-down to reinvent or pivot their business models has set them up for success in the future and larger,Continue reading “Part 2: Innovation In How Brands Bring Value”

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