Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand

Fall is in full swing. Halloween is a little less than two weeks away. My kids have their Halloween costumes picked out. And, I’ve had more Pumpkin Spice Lattes than I can count! But, what does this have to do with customer experience? Well, to answer that question, I need to tell a little story.Continue reading “Um, You Forgot Someone Over Here: Why Customer Experience And Advocacy Go Hand In Hand”

Part 1: Gaining Momentum Behind Diversity and Inclusion in Customer Experience

Last week I introduced a three part series that will look at how brands are reevaluating how they address customer experience in this rapidly changing world. As many of us are still working remote or have lower commute times due to fewer people on the road, now is the perfect opportunity to use some ofContinue reading “Part 1: Gaining Momentum Behind Diversity and Inclusion in Customer Experience”

Working Remote: A Catalyst for Innovation in Customer Experience

I am truly energized by the amount of change and innovation happening in this COVID world we are living in right now! That’s not to say that I like the fact that my kids will be starting the school year with eLearning (However, the safety of students and teachers come first). Or, that I likeContinue reading “Working Remote: A Catalyst for Innovation in Customer Experience”

Creating Exceptional Customer Experiences: A Case for Universal Design

“Universal design is the process of creating products/experiences that are accessible to people with a wide range of abilities, disabilities and other characteristics.” In the case of web and mobile UX, it is looking at the experiences and asking if they are simple, intuitive, flexible, require low physical effort to use, etc. It’s taking theseContinue reading “Creating Exceptional Customer Experiences: A Case for Universal Design”