Winning in CX Delivery for Holiday Shopping Season 2020

We are a few short days away from the official start to the holiday season, and as with everything in 2020, its going to look a little different this year. Many states in the US are imposing new restrictions on capacity in stores, restrictions on the number of people at gatherings and encouraging people toContinue reading “Winning in CX Delivery for Holiday Shopping Season 2020”

Part 2: Innovation In How Brands Bring Value

In previous posts, I mentioned how small businesses were devising creative ways to stay afloat while customers were unable to visit their physical establishments during COVID lock-down. The work they did in the early days of lock-down to reinvent or pivot their business models has set them up for success in the future and larger,Continue reading “Part 2: Innovation In How Brands Bring Value”

Target’s Commitment to Inclusive Design Hits the Mark on Engaging CX

I love Target’s Cat & Jack kids clothing, and my kids do too! There are so many cute styles to choose from, they’re durable…and they have adaptive options! In 2017, the brand introduced a selection of adaptive Cat & Jack products that are “more accommodating for all guests.” Features of the products include “jackets withContinue reading “Target’s Commitment to Inclusive Design Hits the Mark on Engaging CX”

Evolving eCommerce: How Zappos’ Adaptive Products Take Inclusive CX to the Next Level

Zappos recently announced it would begin selling single shoes and mixed size shoes on its site. Those with orthotics or the need for a single shoe are singing the company’s praises. As am I! My child has used orthotics for several years now and finding the right shoes that will fit is a challenge. WhileContinue reading “Evolving eCommerce: How Zappos’ Adaptive Products Take Inclusive CX to the Next Level”